Vision, Mission and Values

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Our Vision is to make EFU Life one of the most respected and successful financial services organization in the world. Our strategy to achieve our vision is: build our core capabilities, serve our clients beyond their expectations, adhere to our core values and be a good corporate citizen.


We shall together build EFU Life into a dynamic and financially sound institution by:

  • Working together as a team
  • Continually improving our client service
  • Creating an empowered and self-fulfilling culture
  • Developing innovative products
  • Adopting leading technology


Character: Our Business principles for achieving exceptional success are a belief that our corporate conduct should be based on uncompromising integrity, ethics and honesty.

Pride: We believe that people want to excel and that extraordinary result can be achieved, if given the right support and work climate.

Service:Our clients are the reason for being in business.

Commitment: We nurture and develop our people to be good human beings, work together as a team to achieve our organizational objectives and obligations, while at the same time fulfill their aspirations.

Culture: Embed a high performance culture that points the organization towards the common good and creates an intense passion for achievement at all levels.

Social Responsibility: Our social responsibility is to contribute to the development of a civilized, prosperous and respected Pakistan in which all the people live in harmony. To fulfill our obligations, we shall act responsibly to make a difference by contributing to these activities that have the greatest visible impact on the betterment of the society with emphasis on education and health.